This collection is the finest assortment of ethnic wear with new patterns and prints ranging from the voguish Swiss prints to various kinds of motifs keeping inmind the upbeat fashion trends. Maintaining the style quotient and embracing you with comfort, this new flamboyant collection is an amalgamation of exquisite suits in design based in lawn/cotton with Dobbies, Lawn and Swissprints. Epitomizing the traditional wear in effervescent mélange of colours, the team of creative artisans from Pakistan ensures imparting the classic & timeless look by including blossoming and vibrant hues ranging from yellow to green to turquoise blue.
On the launch of this collection, CEO Lala, Mr. Pervez Lala, said “Keeping in mind the Spring Summer trendy colours, we have come up with our new collection KESA incorporating the vibrant hues and digital prints to give you an exalted beautiful look. Designers have taken a modern slant on the traditional spring palette by pairing soft pastels with vivid, bright shades to create a colourful equilibrium. Emphasis is given on premium quality fabrics maintaining delicacy in detailed work to impart the perfect blend of comfort ability, quality and modish ethnic wear.”
Pakistan’s Premier Textile Brand LALA launched its first retail label in 1972 and has today grown to encompass diverse retail brands providing accessible summer;midsummer and winter fabric ranges; these include lines such as Madham, Dahlia, Vintage, Sana & Samia, Pashmina, SENSUOUS, La Femme, Kesa, Brocade, Magnique, Macrame, Mashaal & Lala Classic.