Columbia Sportswear - The Outdoor Partner for Devils Circuit

New Delhi, March, 2014: Columbia Sportswear, the planet's pre-eminent active, outdoor and adventure wear brand associated with Devil’s Circuit as there outdoor partner for the big race held on the 9th of March 2014 in Gurgaon.


The race started with the first obstacle called the ‘Punishing Barricade’ by Columbia sportswear followed by 14 other obstacles placed in the 5 Km long circuit. The brand being the outdoor partner distributed T-shirts during the race to boost the adventure and outdoor spirit of the participants through their display booth at the venue. Columbia sportswear also displayed products equipped with the latest and much advanced technology ‘Omni Freeze Zero’ which the brand recently introduced to the Indian market.

Devil’s Circuit is the biggest obstacle race of India. The obstacle course is designed for people to test their grit, determination, strength and stamina. You jump, run, climb, crawl, roll in mud to clear obstacles and experience a new high. This year the race was a full day event which was held in two phases – Competitive and Non-Competitive category respectively, with around 3,000 participants and an overwhelming crowd of 4,000 people cheering them!

The big day ended with the winners in the competitive category receiving exciting prizes which also included a Duffel bag with INR 1000 gift vouchers, Columbia sportswear T-shirts and caps sponsored by Columbia Sportswear.

On their association with Devil’s Circuit, Mr. Hemant Sachdev, Founder of CIRL says, “Devils Circuit is on a mission to get the people to try a completely new form of outdoor activity. Columbia Sportswear has always strived to keep the consumer comfortable and protected in their outdoor adventures with its innovative range of apparels, footwear and accessories. I feel it is high time we have more such events across the country and Columbia will make sure you have the right gears to enjoy your passions.”

Founded in 1938, this is Columbia Sportswear’s first foray into India. Over the years, the company has grown from a small family-owned hat distributorship to one of the world’s largest active outerwear brands because of their sharp focus on outdoor and adventure, strong commitment to innovation and technology and an extensively and competitively priced product range for lifestyle consumers.

The brand has been introduced to the Indian market by Chogori India Retail limited. With the changing face of the adventure and outdoor market in the country, Columbia is here to enrich the outdoor and adventure experience of people.