Soyer forays into breakfast and snacking segment with the launch of new range of toasters Soyer Classic series

• Make toasts crunchier and relish anytime with multi level browning, defrost and reheating options

New Delhi, 6th May, 2014:  Ever wondered, how you can make just that right, crunchy, hot toast? Or how to make a soggy toast, taste hot and fresh again? Well now you can, with the all new Classic 2 slice pop-up series of toasters, from Soyer, country’s leading brand of home and kitchen appliances. Marking its entry into the breakfast and snacking segment, the Soyer classic series toasters bring hygiene, flexibility and ease of use to the Indian homemaker.


Designed keeping in mind functionality, aesthetics and needs of Indian homemakers, Soyer’s latest offering, comes with  7 levels of browning control , so that you can make, just that right, crunchy, crispy toast as per your taste. Its wider slots fit any size of bread, adding to its flexibility and appeal. A removable crumb tray makes cleaning easy, while a hygienic stainless steel casing provides protection against rust. Unlike conventional toasters which heat up on the outside, the Soyer Classic series is safe to touch, as the outside surface stays cool.  Providing unmatched flexibility, the toaster features a higher lift lever for easy eject of small sized breads, coupled with an extra length power cord of 1.2 m, for freedom of operation. With its defrosting and reheating option, making a soggy toast, taste fresh and crisp again, is simply a touch away. Reiterating its brand philosophy of customer first, Soyer Classic toasters come with a first of its kind warranty of additional 200 days, which is over and above the standard warranty of two years

Speaking on the launch, Mr.Rajesh Bansal, MD, Soyer India said, “Soyer products reflect an attention to detail, which we believe makes a significant difference in the everyday lives of our customers. The Soyer Classic 2 slice pop-up series of toasters, conform to our core brand philosophy of customer first and marks our entry into the breakfast and snacking segment. Uniquely designed to address the needs of homemakers, our  entry level model features defrost and reheating options, missing in other brands. We have taken special care of hygiene factors, besides flexibility, with our multi level browning control options. Affordably priced, sleek design and an additional warranty of 200 days, makes  it a truly appealing offering for our customers.”\

Product Highlights

· Hygienic stainless steel casing for protection against rush
• Removable crumb tray for easy cleaning
• Safe to touch as outside surface stays cool
• Toasts crispier breads faster
• Defrosting and Reheating option
• Toast the bread to your taste with 7 levels of browning control
• High lift level for easy eject of small sized breads
• Easy to use and clean
• Toasts breads of all sizes
• Extra length power cord of 1.2 m for freedom of operation
 The Classic series toasters is priced at Rs 1490. and is available in over 50,000 stores of all formats across the country, besides online shopping portals such as Flipkart, Snapdeal and  Homeshop 18 .  For more details kindly visit the company website http://soyer.in/