Pure and Eternal White Platinum Jewellery for men by Malabar Gold & Diamonds for the Auspicious occasion of Akshaya Trithiya

Mumbai, 6th May, 2014: As per Hindu calendar, the auspicious Akshaya Trithiya day is revered by all in India and falls on 2nd of May this year. The belief is that the day yields infinite virtue; brings good luck and success. The word "Akshaya" means never diminishing in Sanskrit and the occasion is celebrated with white payasam, jasmine flowers; kolam and even white utensils are used for the puja.


It is believed that on this day ‘white’ is auspicious and of special significance as it symbolises purity.  Platinum jewellery is considered propitious during this period; from the time it is mined till set in jewellery and perpetually after, platinum retains its white colour and will not fade or tarnish with time.


The platinum jewellery range for this festive season also includes elegantly crafted chain and pendants and earrings and a charismatic range of bracelets and chains for men. And there is also a range of divine deity pendants in its elegant platinum avatar for those who would like sacred symbols.
Price: Platinum Jewellery starts at the range of Rs. 10000 – Rs. 12000 onwards, depending on the size, weight of the metal, number and quality of diamonds used the cost would vary.

• Availability: Leading retailers have a platinum counter at their stores.
• Visit – www.preciousplatinum.in to get additional information on designs and locate a platinum authorised retailer.

In order to assure consumers of the purity of platinum jewellery, each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.