Tuesday, 6 May 2014

Platinum Design Trend: CLASSIC & ETERNAL PLATINUM INSPIRED BY LUXURY ARCHAEOLOGY

Displaying Platinum Love Bands.jpgPlatinum Design Trend provides insight on the inspirations behind the Classic & Eternal platinum designs. Influencing the design direction adopted in India is the key design hook Luxury Archaeology.

Worldwide leader in trend forecasting WGSN provides design direction for platinum jewellery. Post demarcating consumer tribes and aligning the key aesthetic direction for each of them for platinum jewellery.

Please find attached the Platinum Design trend  with details on the key aesthetic direction of Luxury Archaeology targeted at the Post Urbanites a consumer tribe defined as a set of people who are seeking a balance between tradition and modernity.

The new design direction is a creative tool and presents contextual recommendations for the development of platinum designs based on globally established trend structures. Also, commenting on the design hook are award winning London based designer Annaloucah along with Gunjan Suri, Head Designer, Shrenuj & Co.