- The collection embraces the spirit of the ‘Urban Nomad’ -
Mumbai,May, 2014: Breakbounce Streetwear, the definitive streetwear brand, takes to the streets and celebrates the ‘Urban Nomad’ this season with the launch of Breakbounce Spring/Summer 2014. The collection takes you on a journey to explore unchartered territories and discover the wanderlust within you. The range embodies the Dutch craftsmanship and contemporary European street fashion nuances to create a look that calls upon the urban nomad to take fashion to the streets.
This season street art meets the runway for inspiration, momentum and energy. With a vision of infusing this energy with creative exploration, Breakbounce brings you ‘The Art of Fashion- A Contemporary Street Art Showcase’.
Hugely inspired by the likes of Banksy, Shepard Fairey, Mark Jenkins through varied forms of expression from stenciling, to video projection, to yarn bombing, to sculptures, to recycled art; Breakbounce undertakes a journey replete with individualism and expressionism. Breakbounce Street project is an ambitious endeavour that encompasses collaborations with aspiring and talented artists across the country and to introduce some of the most edgy forms of street art.
The collection of installations celebrates human form and its portrayal. They explore the dimension juxtaposing the absence of matter and space alongside human form. Accentuating this overarching thought process are the colours of summer. Seen through these installations is the Breakbounce design philosophy which focuses on ‘form and function meets fashion’.
‘Urban Nomad’ is a modern traveler, an explorer, an adventure enthusiast. He is a backpacker who travels the world, collecting things that are not just material but also intangible that inspire him to live life on his own terms. The street is his canvas. And he is the artist. The palette is vibrant, fresh and warm.
Commenting on the launch of the new collection, Sanjeev Mukhija, Managing Director, Breakbounce Streetwear, said, “Breakbounce streetwear celebrates life and seeks adventure and has a different take on fashion. Similarly our SS’14 showcase is an amalgamation of Street art and fashion resonating from our new collection – The Urban Nomad. This season and its fashion quotient is a prime example of what internationally trending streetwear translates to in Spring/Summer. Its young, its fresh it has the active attitude of the season but mostly it’s built for comfort.”
The SS’14 collection also marks the debut of Breakbounce Streetwear’s signature denims range and the new range of footwear.
The SS ‘14 campaign draws on the fact that the streets are becoming a canvas of expression for the youth worldwide. Shot against bustling backdrop of Cape Town, South Africa, under the summer sun, the campaign showcases the best of SS ‘14. Creative director Arun Shyamala Kumar and photographer Martin Prihoda showcase the vibrant energy and colors of spring and summer in this evocative campaign, that pivots on urban discovery and exploration.
The Breakbounce Spring Summer‘14 collection is available on popular ecommerce portals Flipkart, Jabong and Myntra and leading retail chains like Lifestyle Stores, Splash Fashions and Central.