The gender gap on Indian roads is narrowing rapidly. As with other roles, women in India are taking the wheel in larger numbers - a shift that can be attributed to several factors, including rising education levels and career opportunities.
When it comes to buying a car, women are increasingly making all the important decisions.
India's women consumers are also now showing increasing interest in luxury cars. As more and more companies target this segment with products and services customized to cater to women car buyers, their numbers are beginning to make business sense.
Most car companies have added new features like parking sensors, rear park assist and complimentary emergency assistance services for new car owners, all of which score high with female car-buyers
When it comes to buying a car, women are increasingly making all the important decisions.
India's women consumers are also now showing increasing interest in luxury cars. As more and more companies target this segment with products and services customized to cater to women car buyers, their numbers are beginning to make business sense.
Most car companies have added new features like parking sensors, rear park assist and complimentary emergency assistance services for new car owners, all of which score high with female car-buyers
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