The gala event, held at the Kingdom of Dreams in Gurgaon, was the culmination of a promotional campaign to encourage and reward top Nazraana retailers across eight Indian cities including Delhi, Chandigarh, Amritsar, Lucknow, Kanpur, Jaipur, Kolkata and Guwahati.
Bollywood star and Nazraana Brand Ambassador - Yaami Gautam - presented the awards at the event attended by over 150 retailers and sales associates for the following categories - Best Showroom of the Season, Best Display of the Season, Best Salesperson of the week and Super Salesperson of the Season.
Vikram Merchant, Manager of Rio Tinto Diamonds, Indian Representative Office said, "Results from Nazraana campaign demonstrate that strong consumer interest is readily converted into sales through the enthusiastic efforts of a motivated sales force. Such activities are necessary to promote our products in an increasingly competitive marketplace.
Nazraana, the flagship Indian marketing initiative of Rio Tinto Diamonds, takes its reference from the royal gift giving rituals of past eras and offers diamond jewellery gifts as tokens of love to family and friends.
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